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Review a consistent period
Record suitable enquiries, attended viewings, offers and main reasons for not proceeding. Separate prospects who meet the lease and use conditions from unsuitable requests. If there is little evidence, gather more information rather than treating one opinion as the market.
Check the listing and presentation
Verify price, availability, photographs, furnishings, pet policy and lease term. If enquiries lead to viewings but no offers, look for differences between the advertisement and the actual condition, location or terms. Where several suitable prospects identify total cost as the obstacle, compare the asking rent with current alternatives.
Make an observable change
Review rent or an appropriate lease or service term and record what changed. Compare similar periods without changing everything at once. Update all advertising channels consistently. The aim is a suitable tenancy, not simply a higher number of clicks or enquiries.
When a suitable applicant emerges, read Check a Prospective Tenant’s Ability to Pay Rent.
Reviewed 4 November 2026. This guide explains a comparison or calculation method and does not report achieved market rents.
This article is general information, not individual legal or financial advice. Details can change — please verify current requirements before making decisions.
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